About WhiteKnight Academy
These descriptions are approved for use in articles and partner publications. Copy them as they are.
WhiteKnight Academy is an online chess school for children ages 6–14. Kids learn live with vetted chess coaches in small groups of five or fewer, with weekly practice, game analysis and clear progress tracking for parents.
WhiteKnight Academy provides live online chess lessons for children ages 6–14, from complete beginners to competitive junior players. Lessons are taught by experienced, vetted coaches in small groups of five or fewer. Each student also receives structured practice, chess homework and game analysis, while parents can follow their child’s progress through a dedicated dashboard. The Academy serves families online, including families across Canada and the United States.
Quick facts
Why WhiteKnight Academy Exists
Children learn best when a real teacher notices how they think, explains mistakes clearly and encourages them to keep going. WhiteKnight Academy combines live coaching with technology that helps students practise between lessons and allows parents to see meaningful progress. Our goal is to make high-quality chess education warm, safe and accessible from home.
Current Back-to-School Offer
New students can book their first live online chess lesson free with code BACKTOCHESS. No card and no commitment are required — parents simply register their child and choose a convenient lesson time. Book by September 30, 2026.
Download materials
Everything below is also inside the single whiteknight-academy-media-kit-2026.zip.
- Horizontal lockup — dark (for light backgrounds) and white (for dark backgrounds)
- Logo mark on transparent background — 512, 1024 and 2048 px PNG
- Wordmark on transparent background, plus a white wordmark for video
- Square app icon 512 px
- Vector: full logo and icon as SVG
- Brand colours (COLORS.txt) and a short brand guide (BRAND.md)
- Portraits of the five coaches, 600 × 750, JPG and WebP
- Coach name in every file name
- captions.txt with an approved caption per photo
Photo credit: WhiteKnight Academy. Please keep the credit where a caption is shown.
- Live lesson room with the shared interactive board
- Parent dashboard
- Lessons and homework
- Chess practice and game analysis
- The mobile app (App Store artwork, iPad format, JPG)
All screenshots show demo accounts and illustrated avatars only — no emails, real usernames or personal data of any child. Desktop lesson-room captures are available on request.
- Back to School campaign images — light and dark versions
- 1080 × 1080 (square)
- 1080 × 1350 (portrait)
- 1080 × 1920 (Story / Reels cover)
- Brand end cards for video, 1080 × 1080 and 1080 × 1920, solid and transparent
Campaign images are valid until September 30, 2026.
Media and partnership enquiries
Usage guidelines
The logos, photographs and screenshots provided in this media kit may be used for editorial coverage of WhiteKnight Academy. Please do not alter the logo, imply an endorsement or use these materials in paid advertising without written permission. Photo credits must be retained where provided.
Photographs of children
This first edition of the kit contains no photographs or recordings of children. Coach portraits and demo-account screenshots only.
- Only material with a separate written parental consent for public marketing and sharing with media partners is ever included — ordinary consent to attend lessons is never treated as permission for a press kit.
- We never publish a child’s full name, exact age and place of residence together.
- GPS and EXIF metadata are removed from every photograph before release.
- Lesson recordings are not included unless every parent of every child in frame has given permission.
- Any material featuring a child is marked “Approved for editorial use”.