Cookie preferences

We keep our cookie use minimal. There are two categories — strictly-necessary, which are always on, and analytics (Google Analytics 4), which is only active with your consent. Your choice is stored in a first-party browser item called wk-consent. See the full Cookie Policy for cookie names, expiries, and provider details.

Strictly necessary

Required to keep the site working and to remember your cookie choice. Cannot be disabled.

Always on
  • wk-consent — remembers this preference.

Analytics

Helps us understand which pages visitors find and how they use the site, so we can improve it. No cookies are written before you opt in. Children's accounts are never tracked.

  • Provider: Google Analytics 4 via Google Tag Manager.
  • Cookies: _ga, _ga_*, _gid.

Advertising & marketing

Lets us measure how our paid campaigns perform and show relevant ads to people with similar interests on Google, Meta (Facebook / Instagram), TikTok, and X. Cookies are set only after you opt in. Children's accounts are never sent to any advertising platform.

  • Providers: Google Ads, Meta Pixel, TikTok Pixel, X Pixel — via Google Tag Manager.
  • Typical cookies: _gcl_au, _fbp, _ttp.
  • No session-replay or behaviour-watching tools are used.

Questions? Write to privacy@whiteknight.academy.