White Knight Academy
Investment Runway
Financial Model • Chess Education Platform
€140,000
Target Funding
Analysis Period
Select time range - all metrics will update accordingly
Financial Overview (Year 1)
Total Expenses
€165,839
Generated Revenue [edit]
€71,478
142 students × €99/mo avg
Covers 43% of expenses
Net Funding Required
€94,361
Expenses − Revenue
67% of €140k investment
Period-End Reserve
€45,639
Safety margin for next period
Capital Runway
Cash Flow Projection
Monthly Net Burn
Cost Structure (Year 1)
Investment Allocation
Monthly Expense Breakdown
Detailed Expense Structure (Year 1)
One-Time Investments
Legal & Compliance
M1-M2: Contracts, GDPR, child safety policies
UI/UX Design
M1: Platform design, user flows
Web Development
M1-M3: Platform build + M5-M6: fixes
Analytics Setup
M2: GA4, tracking, dashboards
Contingency
M3-M4: Pre-launch buffer
Mobile App
M7-M11: iOS/Android development
Monthly OPEX (at 100%)
Marketing Channels
Google Ads
Search, Display, YouTube
Meta Ads
Facebook, Instagram
TikTok Ads
Short-form video ads
SEO
M1-M6: €1k, M7-M12: €500, Y2+: €200
Ad Management
PPC specialist, campaign setup
Other Marketing
Influencers, partnerships
Operations
Operations
Support, management, admin
Coaches (variable)
€32/lesson × 4 lessons × students
AI & Hosting
OpenAI API, servers, CDN
Other
Tools, subscriptions, misc
💡 Stage-Gate: Ads start M5 (50%), full from M6. SEO decreases Y2+ as organic traffic grows. Lead→Student improves: Y1=10%, Y2=15%, Y3=20%.
Growth Trajectory
Student Growth
Monthly Growth
+15 students
End of Period
142 students
Growth Rate
+12%/mo avg
Revenue vs Expenses (Monthly)
Monthly comparison: green = revenue, red = expenses, blue = net profit/loss
Profitability Milestones (Year 1)
Operational Breakeven
M11
Monthly Revenue > Expenses
First profitable month
Investment Payback
M20
Cumulative P&L > 0
Full ROI achieved
Time to Breakeven
11 mo
From launch
~112 students needed
Time to ROI
20 mo
From initial investment
€140k recovered
Cumulative P&L
Running total: revenue vs expenses vs net position over time
Monthly Net Profit
Net profit/loss each month (Revenue - Expenses)
Unit Economics (Year 1)
Customer LTV
€297
Lifetime Value
€99 × 6mo × 50%
Customer CAC
€333
Acquisition Cost
€5k/mo ÷ 15 students
LTV / CAC Ratio
0.9x
Target: >3x
Payback Period
5.2 mo
CAC ÷ Monthly Margin
Gross Margin
€64
Per student/month
65% margin
Marketing Funnel (Monthly)
Margin Analysis (per Student)
Scenario Analysis (36 months)
Cumulative P&L by Scenario
Scenario Summary
Y1 Net
-€72k
ROI Month
M16
Y1 Net
-€94k
ROI Month
M20
Y1 Net
-€112k
ROI Month
M28
Use of Funds (Year 1)
€140,000 Investment Allocation
Expenses (Outflows)
Google, Meta, TikTok Ads, SEO, Ad Management
Web platform, mobile app, UI/UX
Staff, hosting, tools, legal
Variable cost per lesson delivered
Revenue (Inflows)
Monthly fees from active students
Initial capital injection
Summary
Safety buffer for Y2 operations
Risk Assessment
Risk Matrix
Risk assessment based on 12-month projection horizon. Impact (Y-axis) measures potential business damage from 1-5. Probability (X-axis) rates likelihood from 1-5. Risk score = Impact × Probability. High risk (red): score >9, Medium (orange): 5-9, Low (green): <5.
Risks & Mitigations
Monthly Projections
Financial Summary by Month
Year 1 (M1-M12)
| Month | Students | Revenue | Expenses | Net | Balance |
|---|
Year 2 (M13-M24)
| Month | Students | Revenue | Expenses | Net | Balance |
|---|
Year 3 (M25-M36)
| Month | Students | Revenue | Expenses | Net | Balance |
|---|
3-Year Revenue
€724k
3-Year Expenses
€551k
3-Year Net Profit
+€173k
Final Balance
€313k
Final Students
394
Key Assumptions
Pricing
Marketing
Retention
Growth Target
♞ White Knight Academy
Online chess education with real coaches in small groups (1:4)
Problem
Quality chess education is expensive
Private coaches cost €30-80/hour — unaffordable for most families
Children need mentorship, not just apps
Chess.com, Lichess are great tools but kids need structured guidance
No clear progress measurement
Parents and schools lack tools to track learning outcomes
Solution
Live small-group coaching (1:4)
Weekly 50-minute lessons with professional coaches at €99/mo
Structured 7-level curriculum
Beginner → Advanced pathways with clear milestones
Progress tracking & reporting
Data-driven progress measurement, parent dashboard
Team & Credibility
Glib Miasoiedov
CEO
Digital marketing, EdTech
FM Vitaly Andreev
Head Chess Coach
Active group running
GM Yuriy Kuzubov
Chess Coach
Grandmaster instruction
Ruslan Ponomariov
Head Mentor
World Chess Champion
Pricing & Packages
Trial Class
€10/session
€25
25-minute interactive lesson
- ✓ Tailored to your level
- ✓ Fun live gameplay
- ✓ No commitment
Standard Plan
€99/mo
€990/year (2 months free)
Weekly 50-min small group
- ✓ 7-level curriculum
- ✓ Personalized feedback
- ✓ Progress tracking
Elite Plan
€159/mo
€1,749/year (1 month free)
Weekly GM small group
- ✓ Grandmaster coaching
- ✓ Tournament prep
- ✓ Rating growth focus
Coach Capacity & Scalability
Operational model based on 50 coach hours/month:
Scaling path (Standard plan @ €99/mo):
Traction & Proof Points
Active Group
First group running with FM Vitaly Andreev
World Champion
Ruslan Ponomariov as Head Mentor
Demand Signal
~10k monthly Google searches (US)
Platform Ready
WordPress + TutorLMS operational
Go-to-Market
Phase 1: Performance Marketing
Google Ads, Meta, TikTok. Budget scales with Stage-Gate.
Phase 2: Content & SEO
YouTube tutorials, blog content. Declining budget as organic grows.
Phase 3: Referral Program
Free month for referrer + referee. Target: 20%.
Phase 4: Partnerships
School clubs, chess federations, influencers.
Why Now? / Moat
Human + Digital Hybrid
Unlike pure apps or expensive 1:1 tutors.
Coach Network Effect
More students → better matching → higher retention.
Curriculum & Methodology IP
Proprietary 7-level program, progress metrics.
Community Lock-in
Kids form groups, make friends. Switching cost increases.
The Ask (Investor)
€140,000
Pre-Seed Round
€51k
Product (36%)
€56k
Marketing (40%)
€18k
Operations (13%)
€15k
Reserve (11%)
Key milestones with this funding:
KPI Targets
| Metric | M6 | M12 | M24 | M36 |
|---|---|---|---|---|
| Active Students | 30 | 147 | 320 | 500+ |
| MRR | €3k | €14k | €32k | €50k+ |
| Active Coaches | 3 | 8 | 18 | 30+ |
| LTV/CAC Ratio | 0.8x | 1.2x | 2.0x | 2.4x |
White Knight Academy
Glib Miasoiedov (CEO) — contact@whiteknight.academy
♞ White Knight Academy
Online chess education with real coaches in small groups (1:4)
Grant Goal
Launch and measure a school pilot that improves children's cognitive and academic skills through chess, while building a scalable, sustainable model that can continue after the grant period.
Problem (Schools/Families)
Quality chess education is expensive
Private coaches cost €30-80/hour — unavailable locally
Children need mentorship, not just apps
Structured learning and guidance from real coaches
No clear progress measurement
Schools lack tools to track learning outcomes
Solution (Pilot Delivery)
Weekly 50-min live small-group lessons (1:4)
Led by professional coaches
Progress measurement
Baseline → mid-pilot → final assessment + reports
Inclusion component
Scholarship seats for underserved/refugee families
Team & Credibility
Glib Miasoiedov
CEO
Digital marketing, EdTech
FM Vitaly Andreev
Head Chess Coach
Active group running
GM Yuriy Kuzubov
Chess Coach
Grandmaster instruction
Ruslan Ponomariov
Head Mentor
World Chess Champion
Go-to-Market (Grant Pilot)
School Partnerships
After-school chess clubs, curriculum integration, teacher training.
NGO / Municipality Programs
Youth development, refugee integration, community centers.
Scholarship Seats
Grant-funded free places for underserved families.
Parent Referrals
Organic word-of-mouth from pilot participants.
Social Impact
Educational Impact
Critical thinking, problem-solving, concentration.
Access & Inclusion
Affordable access regardless of location via online.
Integration Support
Ukrainian refugee families — language, community.
Measurable Outcomes
Pre/post assessments, attendance, progress reports.
Grant Request
What grant funding enables:
- ✓ School pilot deployment + coordinator support
- ✓ Scholarship seats for underserved students
- ✓ Coach hours for pilot groups
- ✓ Measurement framework (baseline/final tests)
- ✓ Platform improvements for progress reporting
- ✓ Documentation to scale to more schools
Pilot Design:
Sustainability: Paid model (€99/mo) ensures continuation after pilot. Grant funds accelerate but aren't required for viability.
KPI Targets (Grant Reporting)
| Metric | Target | Measurement |
|---|---|---|
| Pilot Schools Onboarded | 3-5 | Partnership agreements |
| Students Enrolled | 60-100 | incl. 20% scholarship seats |
| Learning Hours Delivered | 500+ | Total lesson hours |
| Attendance Rate | ≥80% | Lesson participation |
| Completion Rate | ≥70% | Finished pilot program |
| Measured Progress | ≥15% | Skill improvement (pre/post) |
| Satisfaction (NPS) | ≥50 | Parent/school survey |
| Inclusion Impact | ≥20% | Share of underserved seats |
White Knight Academy
Glib Miasoiedov (CEO) — contact@whiteknight.academy